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About: content marketeer Lotte

A new colleague! My name is Lotte, I have been working as content marketeer at KOPexpo since the first of April 2018. I am 21 years old and I live in the most beautiful village of the Veluwe: Voorthuizen!

I was looking for an organization with a lot of creativity and where everything revolves around the customer. In addition, I was looking for a challenging job to further develop my skills. Well, KOP is the place to be! The team is very driven and everyone is thinking and heading in the same direction. It's all about helping and unburdening customers and making the most beautiful exhibition stands.

Standbuilding: a world on its own

The world of stand construction, shop-in-shop and interior is much bigger than I thought. Worldwide, companies decide to leverage this marketing channel to increase customer loyalty, generate leads or to present their (new) products. They have one similar objective: getting the most out of their exhibition participation or interior design. This is exactly what KOP is good at. 

OPEN office

When you walk into the KOP office, you can tell that people with knowledge of interior design work here. It is a large, open space with beautiful workplaces and good coffee! Right below the office, you find a spacious workplace where all ideas are coming together. How great is it to work at a company where you can literally see what is being created? This is something that gives me a lot of satisfaction and a boost to keep making more beautiful designs and content, time and time again. 

If I'm not at KOP, you may find me singing at The Fields. In addition, I like to play korfball on Saturdays (followed by a drink at the bar), or spending time with friends and family.


THIS is what you can expect from me at kop: 

At KOP I will be focussing on optimizing the website through SEO (search engine optimization), writing blogs, setting up a good content strategy and much more. As a business nowadays you can really add value to your customers by just giving that little extra something to the customer. For example by writing a good whitepaper, handy tips and tricks or by providing an effective online chat. This way, we try to be there for all exhibitiors.

IT'S ALL ABOUT THE CUSTOMER!

I'm looking forward to learning a lot from my colleagues and from you, our online visitor! So, if you notice something on the website, or if you rather view cat pictures on our Instagram than the face of our colleague, or if you would like Teun to vlog about his life as office dog? Just let me know! You can always reach me at lotte@kopexpo.com.