Biggest experience center of Europe is open for consumer!
After more than a year of preparation Accell Netherlands ‘de fietser’ has officially opened his doors. The experience center is located in the old ENKA factory in Ede, an imposing location where brands like Sparta, Ghost and Loekie can present their products. Starting from this weekend they would also like to welcome the consumer to get informed and inspired in the more than 9000 square meters of cycling fun.
WORLD OF EXPERIENCES
Different worlds of experiences are created for every brand at the spacious and light factory hall, in line with the look and feel of that brand. We have designed and built for the brands Sparta and Ghost. Visitors can view the latest collections, get professional advice from one of the bicycle experts and may try the bikes on the indoor test track.
A striking feature of the experience center is the use of the most modern techniques, such as a special app. This app allows the consumer to create an own cycle pass in which he indicates his wishes. The consumer is guided around the bicycles that suits his/her wishes the best, based on this pass. Test runs can be planned through this app, bicycles can be assessed and questions can be asked. Staff can immediately see where a visitor in the experience center is situated and can provide them with the right information.