We’ve all been there: trade show done? Business cards and sticky notes all over the place. Chaos!
To prevent this from happening, we have developed the Smart Lead Scan. The Smart Lead Scan is an app in which you can collect visitor data of every person you talked to during the trade show and collect visitor data. This way, you can easily organize your leads and collect valuable insights which you can use for marketing purposes.
With one hit on the button, the app copies all of the business card data. Name, address, contact details are automatically read and saved. Besides this, additional notes can be added and the sales person can add their name to the data so that you always know which lead belongs to whom.
Research has shown that the average conversion rate of trade show visitors increases once they are followed-up quickly after their visit to the stand. With the SmartLeadScan, you can easily export the collected data to your laptop and send the registered visitors a thanks-for-your-visit-email on the same day. Or within a few hours, if you really want to impress people.
Do you want to know the geographical location of your visitors? Which products they are interested in? and the percentage of new customers over the percentage of existing customers? These and other data can be collected with the Smart Lead Scan. Create your own questions and decide whether they are required or not. Make it as complicated or easy as you prefer.
The insight into the exhibition results increases the motivation of the stand crew to achieve good results. Moreover, the results are achieved faster because information is recorded better.
'' A very user friendly and fast tool to collect visitor data, register our leads and secure an effective follow-up. It helped us to respond quickly to the appointments we made and to fulfill the promises we make as an organization. Great! ”
- Caroline van der Vis, Technotape
The Smart Lead Scan will definitely help you to make your trade show participations more efficient and valuable. Want to try the app during your next trade show? Send us a message.